Tunisia MICE Day at Novostar: Awards & Prospects
On November 2, 2023 Tunisia MICE Day was held in Hammamet at the Azur Hotels complex with support from the Ministry of Tourism and Handicrafts. It was a very important event for the entire tourism sector of the country which included a trade show Tunisia MICE Market and a gala dinner marked with handing out Tunisia MICE Awards.
The independent jury of Tunisia MICE Day started drawing up the list of nominees for Tunisia MICE Awards in July. 15 winners were chosen out of 40 nominees, so they had their stands on the trade show Tunisia MICE Market. The selection criteria were maximum compliance with the standards of business and corporate MICE tourism which is gaining great popularity nowadays, as well as the availability of resources for the organization of various MICE events.
The venue for Tunisia MICE Day was the Azur Hotels complex which includes Novostar hotels beloved by our guests. A gala dinner during which Tunisia MICE Awards were given, was held at Club Novostar Sol Azur Beach Congress 4*.
The participants of Tunisia MICE Day were agencies specializing in the organization of MICE trips, hotels which have necessary infrastructure for hosting MICE travelers (for example, specially equipped conference halls and meeting rooms), as well as public catering enterprises that are ready to serve large groups of business travelers, and other companies working in the MICE sector.
The trade show was opened by the Tunisia Minister of Tourism and Handicrafts Mr. Mohamed Moez Belhassine. Such special attention to the event at the state level is a clear illustration of a major role of MICE tourism in attracting a large category of tourists to the country. This type of tourism is part of diversifying the product and the tourist offer in the national tourism development strategy for 2035. The prospects of MICE tourism in Tunisia and new programs in the field of business tourism and conferences were discussed at Tunisia MICE Day in the presence of journalists and officials.